The Production Of BBNaija All Stars- MultiChoice Cost N5.5 Billion.
Multichoice Nigeria has revealed that a substantial investment of N5.5 billion went into the production of the recently concluded "All Stars" edition of the Big Brother Naija reality show.
Busola Tejumola, the Executive Head of Content and West Africa Channels at MultiChoice Nigeria, shared this information during the cash prize presentation to the winner, Ilebaye Odiniya.
Tejumola highlighted that this season of Big Brother Naija garnered over 1.53 billion votes from across all regions, emphasizing the significant impact of the show.
She also noted that more than 2,000 individuals were employed to execute the production.
The Big Brother All-Star season featured a cast of 20 game players, 4 house guests, 9 jury members, 12 Wager Task Judges, and even a parrot, resulting in 71 days of riveting entertainment, characterized by love, friendships, comedic moments, talent showcases, and battles for dominance.
Tejumola expressed gratitude to the lead sponsor, MoniePoint Microfinance Bank, and the associate sponsor, HFM Online Trading, along with other sponsors who contributed to making the Biggieverse a memorable and entertaining experience.
The winner, Ilebaye Odiniya, expressed her excitement and gratitude, promising to make good use of her 120 million Naira prize and the brand new SUV from Innosons Motors.
In celebrating Africa Magic's 20th year of operations in Nigeria, MultiChoice remains committed to showcasing the best in sports, entertainment, and authentic indigenous stories while appreciating the loyal viewers who sustain conversations around their productions.
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